B2B video production that sells in 7 seconds.
A team of B2B sales experts and video professionals helps SMEs get complex products and services across in a nutshell with sales videos.
A compelling sales video script for your offer that hooks prospects within 7 seconds
Your unique selling points and benefits become clear in seconds
Professional sales video production at your location (anywhere in Europe)
The value of your B2B offer and your team, showcased to full effect
Your sales video delivered within 8 weeks at the latest, driving 3x more qualified inquiries
We show you how to use your sales video to make winning new business dramatically easier
Over 151 B2B SMEs trust camgula® (many of them market leaders):
No obligation • Reply within 12 hours • Free & non-binding
Sales video examples
Take a look at a selection of our most successful sales videos.
Make Risk Management for Banks Simple with Ribeca
Reduce Customs Effort to Virtually Zero with WSW
Faster Shop Load Times with POWERGAP
Faster Quote Creation with SIMILIA
Workload Management with Dynamic Workload
SAE3+ Vehicle Development with CarMaker
Reduce Production Costs in Powder Metallurgy
Heitland Wireless Water Meter
Avoid Facade Cracks with the A500V
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Success stories from our clients
See how we turn complex products into compelling stories
Complex ESG software, explained simply
The challenge
Decision-makers are tired of the topic – existing solutions don't clearly stand apart and offer little added value.
Our solution
Clear benefit communication, targeted outreach to decision-makers, viral reach across the industry, positioning as the leading solution.
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Video style
Live action – provocative, emotional, to the point
Target audience
Board members & decision-makers in the banking sector
Positioning
Successfully built a clear product positioning
New customers
Simplified new customer acquisition
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Video style
Live action – serious, rational, enterprise-focused
Target audience
Companies with global goods exports and intensive customs processing
Communication
Clear, rational benefit communication
Sales success
Easier sales conversations and more effective deal closing
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A complex SAP extension, straight to the point
The challenge
An abstract SAP extension that needed a lot of explaining made selling hard and its benefits difficult to grasp.
Our solution
Rational business arguments instead of technical details – a clear focus on the business value for the customer.
Complex powder presses, sold simply
The challenge
Highly complex powder presses – technical sales loses time explaining, and customers don't see the added value right away.
Our solution
A clear customer benefit communicated in a few seconds – focused on efficiency gains through a simple, easy-to-follow presentation.
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Video style
Live action – clear, concise, focused on efficiency
Target audience
Buyers and production decision-makers in powder metallurgy
Time savings
Shorter sales cycles and time saved in sales
Efficiency
More efficient sales processes through fast transfer of benefits
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Video style
Hybrid of live action & animation – factual & concrete
Target audience
Building owners, architects and planners with high standards for design & quality
Differentiation
Lasting differentiation in the market
Positioning
More orders through clear differentiation from the competition
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Breaking out of the comparison trap
The challenge
B2B customers see window sills as an interchangeable product – sales struggles with constant product comparisons and a lack of differentiation.
Our solution
Transforming perception – from technical comparability to emotional benefits (durability, aesthetics, ease of installation).
For 99% of all B2B SMEs, self-promotional image films or long-winded explainer videos are a waste of money.
Winning B2B business has been getting harder for SMEs for years
Saturated markets, expensive sales channels and overloaded decision-makers make winning new customers a real challenge for offers that need explaining.
Your product is hard to explain
Prospects don't immediately grasp the value of your software or technology
Dependence on existing customers
You have too little new business and depend on your existing customers
Decisions drag on for months / years
Prospects can't make up their minds and the sales process drags on needlessly
Cold outreach barely delivers results and costs too much
Prospects often see no pressing need or are fed up with traditional sales tactics.
It's hard to stand out from the competition
In saturated markets with many competitors, it's hard to set your solution clearly apart from the rest (especially when you're being undercut on price).
The results you can expect from a camgula® sales video:
3x more B2B inquiries
for software & tech products
Customers understand a complex B2B offer
in 7 seconds
New B2B customers
come to you on their own
No obligation • Reply within 12 hours • Free & non-binding
Why a sales video from camgula®?
Conventional video agency
- Generic image videos with no product understanding
- Superficial portrayal of complex B2B solutions
Conventional video agency
- Standard corporate videos with no sales psychology
- Low viewer retention and high drop-off rate
Conventional video agency
- Hidden extra costs for edit versions
- Expensive additional charges for usage rights
Making complex products easy to understand
- Specialized sales video agency for complex B2B software
- Deep understanding of tech solutions and how to explain them
Psychologically optimized video structure
- camgula® sales videos are watched 6x longer
- Proven 7-second video method for maximum attention
Sales video at a fixed price
- Full predictability with no hidden costs
- Social media short videos and usage rights included
People decide in < 7 seconds
whether to keep watching or not. That's why we optimize every sales video for maximum attention in those first critical seconds.
camgula® sales videos are watched 6x longer.
Get your price nowNo obligation • Reply within 24 hours • Free & non-binding
camgula® specializes in
sales videos
From the first idea to the finished video – we handle the entire process
Our services at a glance
Developing your core message
Crafting your sales argument
Writing the video script
Filming on location or in the studio
Providing actors & locations
Video editing & color grading
Music license included
Animations / motion graphics
Marketing advice on using your video
Full project management
Multiple video versions (short/long)
Subtitles & translations
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What our clients say
Rely on the experience of more than 151 satisfied companies.
camgula® makes it possible to get our complex offerings across in a very short time. As a result, we get significantly more attention from our target audiences.
Sascha Hartmann
Head of Marketing
WSW Software
camgula® made our product launch easier with sales videos. Our customers' response to the videos is extremely good.
Geert Peters
CEO
NXI Solutions
The guys at camgula® know exactly what they're doing. They looked at our product and understood it right away.
Ottmar Korbmacher
PR Manager
EPSON
Client reviews
"We definitely recommend camgula. The camgula team adapted to our needs and delivered our projects with technical and expert advice. We look forward to the next project with you. Thanks to the whole team. Very, very good craftsmanship!"
"Working with Camgula was pleasant at every stage. Communication is fast and easy. If you want to shoot testimonial videos with customers in a short time and without long rounds of back-and-forth, I can only recommend Camgula."
"Availability and problem-solving were top-notch; our experience during the project was that of a professional and competent provider."
"Great collaboration – arrangements are made quickly and professionally, and the result of the videos is truly outstanding!"
No obligation • Reply within 24 hours • Free & non-binding
Our proven production process
From the first idea to the finished sales video – transparent, efficient and professional.
CONSULTATION
Inquiry & first response
Under 12 hoursConcept work starts immediately, with a response within 12 hours
Free video concept
A custom sales video concept for your product and your target audience
Concept presentation & proposal
Free consultation with Q&A and a tailored proposal
Commission & project kickoff
Video production starts right after your approval
PRODUCTION
Scriptwriting & feedback
Week 1-2A detailed script with room for your feedback
On-site video shoot
Week 3-4Professional shoot at your location
Post-production & editing
Week 5-6Editing, animation, color grading and audio post
Feedback rounds & finalization
Week 7-8Two included feedback rounds to get it just right
Publishing & data analysis
From week 8Support with publishing and performance analysis
Ongoing video optimization
From week 12Continuous optimization based on data analysis
Free marketing consultation
includedAdvice on getting the most out of your video
Ready for your sales video?
Let's talk about your project. Fill out the form and get a non-binding price estimate within 12 hours.
No obligation • Reply within 12 hours • Free & non-binding
More than 151 B2B SMEs trust camgula® (many of them market leaders)
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Contact us directly
Location
Otto Beck Straße 21-25,
68165 Mannheim
Working across Europe
Fast response guaranteed
We respond to every price request within 12 hours. For urgent projects, feel free to call us directly.
Frequently asked questions
Here you'll find answers to the most important questions about video production. Have more questions? Feel free to get in touch!
A sales video focuses on getting the benefit of a product or service across quickly and convincingly. A corporate film, by contrast, is geared more toward presenting the company, and an explainer video explains technical details. Sales videos aim to capture viewers' interest immediately and prompt an action, such as an inquiry or a booked meeting.
Producing a sales video takes only minimal effort on your part. You answer a short questionnaire about your offering and your target audience, give feedback and, if you like, join us on set on shoot day. We take care of everything else.
We deliver your sales video concept in less than 24 hours after our strategy call. It is tailored to your target audience and focuses on the benefit of your product.
The price of a sales video is individual and depends on the specific requirements and scope of the project. We're happy to put together a free proposal tailored to your needs.
Sales videos are highly versatile: on your website, in email campaigns, on social media or in direct sales. They are an effective tool for sparking the interest of potential customers and turning it into concrete action.
Of course! We'll send you a selection of sales videos we've produced for B2B clients in the software and technology sector, so you can get a sense of the quality and impact of our work.
In the strategy call, we get to know your company and your product. We then develop a tailored concept for your sales video that speaks to your target audience and communicates the benefit of your product clearly and convincingly. The call takes about 30 minutes.
We go through the concept in the strategy call to make sure it reflects your goals perfectly. After the call, you receive the complete concept by email for further review.
Sales videos deliver significantly higher viewer engagement and let you explain the benefit of your product in the shortest possible time. They increase the conversion rate and lead to more inquiries and orders because they speak directly to the prospect.
Didn't find your question? We're happy to help!