8.8x
Views of the first video vs. the other channel videos
Compared with the median of the 40 other videos in the same period.
Other videos (median)1
First video8.8
All case studiesCase study: Wawibox
Case study: Wawibox
Heidelberg, around 40 employees
- Offering
- Inventory management and price comparison for practice supplies
- Industry
- HealthTech (SaaS)
- Target audience
- Medical and dental practices
The key results
2x
more #1 rankings on Google and YouTube
17 industry terms ranked #1 · previously 9
+5 ranked #2–3+5 other rankingsBrand-name searches not counted
+35,639
B2B views on the YouTube channel after about 90 days
+60%
more Google searches for “wawibox pro”
No paid ad budget.
- Strongest product post on LinkedInAccording to the marketing team, on the first video
Videos from our project with Wawibox
Practice inventory management: When one MFA is the whole system
The challenge
- Practices know their inventory problem but not the solution, so they never search
- Barely known outside dentistry, so the larger market goes untapped
- The software sounds dry, so practices keep putting off the decision
What we did
- Showed practices a solution exists, so they look for Wawibox
- Made Wawibox known beyond dentistry, so it reaches the whole practice market
- Made dry software clear in seconds, so practices decide faster
The team for Wawibox
Every customer needs their own approach. For Wawibox, we put together a team that handled every step of the project:
B2B visibility expert
Creative strategist: develops the visibility strategy, topics and video hooks
B2B copywriter
Writes the scripts and the ad copy for every video
Professional presenter
Stands in front of the camera and delivers the message credibly
On-site video production crew
Shoots at the customer's site, on equipment and products, and with users
camgula video studio
Our own studio for explainer and short videos at consistent quality
B2B video editor
Editing, graphics and subtitles, tailored to each channel
B2B social media expert
Publishes and manages the videos on LinkedIn, YouTube and more
Wawibox is now everywhere:
- Search term
- “Lagerverwaltung Arztpraxis”
- YouTube search
- Result
- #1 and #2
- Two Shorts at the top of the Shorts shelf
- 3 Wawibox Shorts in total in this search
- Third video in another Shorts shelf
- Why it matters
- Both top spots — practice managers see Wawibox first
- Three Shorts in one search — barely any room for competitors
- Search term from daily practice life — people looking to fix inventory management search here
- Search term
- “Lagerverwaltung Zahnarztpraxis”
- YouTube search
- Result
- #1 in Shorts
- Wawibox Short ranks #1 in the Shorts shelf
- Plus a second Wawibox Short further along
- Why it matters
- #1 in Shorts — practices see Wawibox first
- Search term matches the offering exactly — the target audience searches here
- Search term
- “Materialengpass Zahnarztpraxis”
- YouTube search
- Result
- #1 and #2
- Two Shorts in the first two spots of the top Shorts shelf
- Why it matters
- Both top spots — dental practices see Wawibox first
- Search term from acute need — people typing it need a materials solution
- Search term
- “Materialverwaltung Zahnarztpraxis”
- YouTube search
- Result
- #1 after 9 days
- 2 Shorts in the Shorts section
- New Short leads the first Shorts shelf
- Only nine days after upload
- Why it matters
- #1 after nine days — new videos work right away, no months of waiting
- Two Shorts in the search — dental practices can hardly miss Wawibox
- Search term
- “Praxis Lagerverwaltung”
- YouTube search
- Result
- #1 in Shorts
- Wawibox Short ranks #1 in the Shorts shelf
- Why it matters
- #1 in Shorts — practices see Wawibox first
- Short, broad search term — practices with little prior knowledge look for solutions
- Search term
- “Notfallbestellung Zahnarztpraxis”
- YouTube search
- Result
- #1 in Shorts
- Wawibox Short ranks #1 in the Shorts shelf
- Why it matters
- #1 in Shorts — practices see Wawibox first
- Search term from acute need — people typing it want materials fast
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