Chimney sweeps, plumbing and HVAC contractors, and industry
The key results
41×
#1 rankings on Google and YouTube+10 ranked #2–3+29 other rankings
+74,019
B2B views on the managed channels (YouTube) since the start
Ad valueapprox. €153,973 per yearsaved on ad spend
What ads on Google and YouTube would have cost for the same visibility.
No paid ad budget.
Sales backs the formatVery well received internally
Rollout for international marketsThe videos are going into additional languages
“Great collaboration. Agreements are made quickly and professionally, and the result of the videos is truly outstanding!”
Original (German): „Super Zusammenarbeit - Absprachen werden schnell und professionell getroffen und das Ergebnis der Videos ist wirklich hervorragend!“
Dennis Haase, Team Lead, International Sales Marketing · Wöhler Technik GmbH
Videos from our project with Wöhler
Why Smart Plumbing and HVAC Contractors No Longer Wait for Subsidy Programs
The challenge
Five similar cameras, so buyers hesitate or go to a competitor
The value only shows in a live demo, so every deal costs field sales time
Videos without a strategy, so the budget burns without reach
What we did
Showed at a glance which camera fits, so buyers order from Wöhler with confidence
Showed the value in real use, so sales close without a demo
Made Wöhler visible where buyers search for cameras, so every video earns reach
The team for Wöhler
Every customer needs their own approach. For Wöhler, we put together a team that handled every step of the project:
B2B visibility expert
Creative strategist: develops the visibility strategy, topics and video hooks
B2B copywriter
Writes the scripts and the ad copy for every video
Professional presenter
Stands in front of the camera and delivers the message credibly
On-site video production crew
Shoots at the customer's site, on equipment and products, and with users
camgula video studio
Our own studio for explainer and short videos at consistent quality
B2B video editor
Editing, graphics and subtitles, tailored to each channel
B2B social media expert
Publishes and manages the videos on LinkedIn, YouTube and more
Wöhler is now everywhere:
+35%
more views on the channel than in the same period last year
All videos on the channel, both periods the same length (about six months).
3.5x
as many videos as in the same period last year
A storage place for product videos became a channel with a regular publishing rhythm.
Prior year1
Now3.5
#1
for the product searches “wöhler vis 260” and “wöhler vis 360”
Anyone looking up the new cameras sees the camgula comparison video first.
Search term
“rohrkamera kaufen”
YouTube search
Result
#1
Wöhler video ranks #1 in the video list
1 Short in the Shorts section
Why it matters
#1 for the buying search — people looking to buy a pipe camera see Wöhler first
Plus a Short — Wöhler holds two spots on the results page
“Buy” search term — the purchase decision for plumbing and heating shops happens here
Search term
“inspektionskamera industrie”
YouTube search
Result
#1
Wöhler video ranks #1 in the video list
2 Shorts in the Shorts section
Previously no Wöhler video in the top 30
Why it matters
From absent to #1 — industrial buyers now find Wöhler first
Video and Shorts on one page — competitors get pushed down
Industrial search term — people sourcing inspection equipment look here
Search term
“wöhler inspektionskamera”
YouTube search
Result
#1 and #4
Wöhler videos rank #1 and #4 in the video list
1 Short in the Shorts section
Why it matters
Wöhler owns its brand search — prospects land on its own presentation
Multiple hits — the brand name stays in Wöhler's hands
Searching the name means knowing the product — video supports the buying decision
Search term
“rohrinspektion industrie”
YouTube search
Result
3 Shorts
3 Wöhler Shorts in the Shorts section
Why it matters
Three Shorts for an industrial search term — Wöhler dominates the Shorts section
Multiple hits — competitors get pushed down
Search term
“blower door messung”
YouTube search
Result
#2
Wöhler video ranks #2 in the video list
Google search volume of 210 per month
Why it matters
Near the top of a search term with volume — 210 Google searches per month
Recommendation video for a prefab home builder — Wöhler gets recommended where purchases happen
Want results like these for your company?
On the strategy call, we'll show you which search terms and channels hold the most potential for you.
