almost double
the reach per post of the client's own videos
A median of 579 instead of 293 impressions on LinkedIn.
All case studiesCase study: Acousticon
Theresa Bonsel, Marketing · Acousticon Hörsysteme GmbH
Case study: Acousticon
Reinheim, southern Hesse, since 1984, around 15 employees
- Offering
- Measurement and fitting systems for hearing aid fitting
- Industry
- Audiology technology
- Target audience
- Owners of hearing care practices
The key results
46×
#1 rankings on Google and YouTube+34 ranked #2–3+46 other rankings
+85,894
B2B views on the managed channels (LinkedIn, Instagram, and YouTube) since launch
+62%
more Google searches for “acousticon”
No paid ad budget.
- New record for leadsSignificantly more leads for the core product
- Leads mention the videosProspects get in touch and refer to the videos
“I'd particularly like to highlight the ability of Camgula, and Timo Meierdreeß in particular, to think their way into completely unfamiliar (even rather obscure) industries and distill the key messages into sharp, concise wording. The videos are modern and engaging, and our customers respond well to them.”
Original (German): „Besonders hervorheben möchte ich die Fähigkeit von Camgula bzw. Timo Meierdreeß sich in völlig fremde (auch eher unbekannte) Branchen hineinzudenken und Kernaussagen auf den Punkt gebracht zu formulieren. Die Videos sind modern und kurzweilig und kommen bei unseren Kunden gut an.“
Videos from our project with Acousticon
Why more expensive hearing aids don't solve the problem
The challenge
- Hearing care pros think standard equipment is “good enough,” so deals go to cheaper rivals
- The value of the premium doesn't land, so the premium systems are what doesn't sell
- Only technology, no business case, so owners keep putting off the investment
What we did
- Made the business benefit tangible, so owners sign off on the investment more easily
- Showed what standard equipment really costs, so the premium suddenly looks like a bargain
- Showed the solution in real day-to-day practice, so professionals see themselves in it
The team for Acousticon
Every customer needs their own approach. For Acousticon, we put together a team that handled every step of the project:
B2B visibility expert
Creative strategist: develops the visibility strategy, topics and video hooks
B2B copywriter
Writes the scripts and the ad copy for every video
Professional presenter
Stands in front of the camera and delivers the message credibly
On-site video production crew
Shoots at the customer's site, on equipment and products, and with users
camgula video studio
Our own studio for explainer and short videos at consistent quality
B2B video editor
Editing, graphics and subtitles, tailored to each channel
B2B social media expert
Publishes and manages the videos on LinkedIn, YouTube and more
Acousticon is now everywhere:
2.6x
more decision-makers among LinkedIn reactions
Owners and managers of hearing care practices react to the videos, not to image posts.
image posts1
Videos2.6
- What you see
- LinkedIn: 819 new followers in 365 days (page overall)
- Analytics
- Result
- #2
- Second-strongest follower growth in the comparison group
- Largest page of all providers compared
- Why it matters
- #2 in growth — Acousticon gains followers faster than most competitors
- Largest page in the comparison group — more reach than any competitor
- More reach — more decision-makers know Acousticon before sales makes the call
- What you see
- YouTube analytics: views per month
- Analytics
- Result
- 3.3x
- Monthly channel views at 3.3x
- 7.2x in the peak month
- Red line marks the first video
- Why it matters
- 3.3x as many views per month — growth starts with the first video
- 7.2x in the peak month — with no ads at all
- More views — more audiology practices get to know Acousticon
- What you see
- YouTube analytics: audience retention 51.2%
- Analytics
- Result
- 51.2%
- Viewers watch 2:46 of 5:26 minutes on average
- 70% still watching after 30 seconds
- Why it matters
- More than half of a 5:26-minute video watched — strong for an explainer
- 70% still watching after 30 seconds — the opening holds
- Owners hear the case for premium equipment before they reach out
over 20x
more views per month via the YouTube home page
YouTube recommends the videos on its own, no ads.
before1
over 20x20
7,956
views for a single explainer video
Almost as many as the channel's most-watched video (8,153), a one-hour technical talk.
- Search term
- “hörakustiker existenzgründung”
- YouTube search
- Result
- #1 and #4
- Acousticon videos rank #1 and #4 in the video list
- 4 Acousticon Shorts in the Shorts shelf
- Why it matters
- #1 — whoever wants to open a practice sees Acousticon first
- 4 Shorts — Acousticon is also present in the Shorts shelf
- Founders pick their equipment early — whoever reaches them first wins the customer
- Search term
- “existenzgründung hörakustik”
- YouTube search
- Result
- #1 and #2
- Acousticon videos rank #1 and #2 in the video list
- 4 Acousticon Shorts in the Shorts shelf
- Why it matters
- #1 and #2 — both top spots belong to Acousticon
- For „hörakustiker existenzgründung“ the video climbed from #3 to #1
- Founder topic — whoever is found here accompanies the path to a practice of their own
- Search term
- “nachstelltermine hörgeräte”
- Google search
- Result
- Result #2
- Acousticon Short ranks #2, right behind Amplifon
- Why it matters
- Result #2 behind Amplifon — right next to the biggest competitor
- A single Short puts Acousticon on par with a major chain
- Search term from daily practice — whoever searches this is working on customer retention
- Search term
- “walk-in kunden hörakustik”
- YouTube search
- Result
- #1, #2 and #3
- Acousticon videos rank #1, #2 and #3 in the video list
- 1 Acousticon Short in the Shorts shelf
- Why it matters
- The top 3 spots — the list belongs to Acousticon
- #1 — everyone who searches this sees Acousticon first
- Practice topic — whoever searches this wants to win more walk-in customers
- Search term
- “nachstelltermine hörgeräte”
- YouTube search
- Result
- #1 and #3
- Acousticon videos rank #1 and #3 in the video list
- 2 Acousticon Shorts in the Shorts shelf
- Why it matters
- #1 — whoever searches for follow-up fitting appointments sees Acousticon first
- 2 Shorts — Acousticon holds several spots
- Practice topic — whoever searches this wants to schedule appointments better
- Search term
- “smartalf”
- Google search
- Result
- #1, #2 and #4
- Acousticon videos rank #1, #2 and #4 in the video section
- Why it matters
- 3 hits in the video section — Acousticon dominates the results
- Product name as search term — whoever searches this already knows the system
- Close to buying — prospects check Acousticon out before purchasing
- Search term
- “hörgeräte anpassung”
- YouTube search
- Result
- #3
- Acousticon video ranks #3 in the video list
- 1 Acousticon Short in the Shorts shelf
- Why it matters
- #3 for a broad search term — visible on the core topic
- 1 more Short — Acousticon appears more than once
- Core industry term — whoever wants to improve fittings searches here
- Search term
- “messtechnik hörakustik”
- YouTube search
- Result
- #2 and #3
- Acousticon videos rank #2 and #3 in the video list
- 5 Acousticon Shorts in the Shorts shelf
- Why it matters
- #2 and #3 — the top of the list belongs to Acousticon
- 5 Shorts — Acousticon also owns the Shorts shelf
- Industry term — whoever compares measurement technology searches here
- Search term
- “smartalf revoloud”
- Google search
- Result
- #1
- Acousticon video ranks #1 in Google's video box
- Source of the Google AI Overview
- Three days after publication
- Why it matters
- #1 after just three days — the video was visible immediately
- Google cites Acousticon in the AI Overview — the answer comes from the manufacturer
- Product name as search term — whoever searches this wants to learn about this exact system
- Search term
- “hörgeräte anpassen in 15 minuten”
- Google search
- Result
- #1 and #2
- Acousticon videos rank #1 and #2 in the video section
- Why it matters
- #1 and #2 — the first results are Acousticon's
- Promise in the search term — whoever wants to fit faster searches here
- Competitors rank #3 at best
Want results like these for your company?
On the strategy call, we'll show you which search terms and channels hold the most potential for you.