11 videos
across three topics fleets actively look for
2 explainer videos and 9 short videos, delivered text-free and ready to translate.
All case studiesCase study: AUMOVIO
Case study: AUMOVIO
Frankfurt am Main, publicly listed
- Offering
- Tachographs and fleet software (VDO)
- Industry
- Automotive supplier
- Target audience
- Fleet managers and haulage companies
The key results
10x
more #1 rankings on Google
10 industry terms ranked #1
3x
more #1 rankings on YouTube
3 industry terms ranked #1
+8 ranked #2–3+22 other rankingsBrand-name searches not counted
No paid ad budget.
Videos from our project with AUMOVIO
New vehicle in the fleet?
The challenge
- The product looks like any telematics offering, so fleets decide on price alone
- The tachograph is seen as a chore, so fleets buy only the minimum
- Fleets barely understand the new rule and wait, making revenue hard to plan
What we did
- Clearly set apart from other telematics, so value decides, not price
- Turned the chore into a real benefit, so fleets buy more than the minimum
- Showed every fleet whether and when it is affected, so it orders in time
The team for AUMOVIO
Every customer needs their own approach. For AUMOVIO, we put together a team that handled every step of the project:
B2B visibility expert
Creative strategist: develops the visibility strategy, topics and video hooks
B2B copywriter
Writes the scripts and the ad copy for every video
Professional presenter
Stands in front of the camera and delivers the message credibly
On-site video production crew
Shoots at the customer's site, on equipment and products, and with users
camgula video studio
Our own studio for explainer and short videos at consistent quality
B2B video editor
Editing, graphics and subtitles, tailored to each channel
B2B social media expert
Publishes and manages the videos on LinkedIn, YouTube and more
AUMOVIO is now everywhere:
Page 1
as a standalone result in Google search
The explainer video sits between expert articles from telematics providers.
- Search term
- “tachograph remote download”
- Google search
- Result
- #1
- AUMOVIO video ranks #1 in the Google video box
- Ahead of FleetGO and Mapon
- The video didn't exist before
- Why it matters
- #1 — fleet managers searching for remote download see AUMOVIO first
- Ahead of FleetGO and Mapon — competitors get pushed down the box
- One new video is enough — the top spot came out of nothing
- Search term
- “tachographendaten download”
- Google search
- Result
- #1 and #2
- AUMOVIO owns the first two videos in the Google video box
- Short on plug & play and explainer on remote download
- Why it matters
- Both top spots — no room left in front for other providers
- Two formats, two messages — plug & play and remote download reach buyers at once
- Search term with a concrete need — fleet managers are looking for a solution
- Search term
- “remote download tachographendaten”
- YouTube search
- Result
- #1
- AUMOVIO video ranks #1 in the YouTube video list
- Right from the start, in nearly all checks on a test day
- Why it matters
- #1 — searchers see AUMOVIO's answer first
- Ahead in nearly all checks — stable visibility, not a fluke
- Term from daily operations — fleets searching for a solution
- Search term
- “tachograph plug and play”
- Google search
- Result
- #1
- AUMOVIO video ranks #1 in the Google video box
- Short ahead of two older VDO videos
- Why it matters
- #1 — buyers see the new, targeted video first
- Short passes two older VDO videos — the current message lands first
- Search term
- “remote download tachograph”
- Google search
- Result
- #1
- AUMOVIO video ranks #1 in the Google video results
- Why it matters
- #1 — searchers for remote download land on AUMOVIO first
- Own video ahead of all others — competitors sit behind it
- Search term
- “tacho remote download”
- Google search
- Result
- #1
- Explainer is the first video in the Google video box
- Why it matters
- #1 — buyers get the topic explained by AUMOVIO directly
- Search term in everyday fleet language — practitioners looking for solutions
- Search term
- “remote download tachograph”
- YouTube search
- Result
- #3 plus Shorts
- AUMOVIO video ranks #3 in the video list
- 2 Shorts in the Shorts shelf
- Why it matters
- Two hits in one search — AUMOVIO takes up more space than any single competitor
- High in the video list — buyers see it without scrolling far
- Search term
- “tachographendaten download”
- YouTube search
- Result
- First tile
- Short is the first tile in the Shorts shelf
- In all three checks
- Why it matters
- First tile — the first glance in the Shorts shelf goes to AUMOVIO
- In all three checks — the position holds instead of fluctuating
- Search term
- “remote download tachographendaten”
- Google search
- Result
- #6
- AUMOVIO video ranks #6 in the Google video results
- Why it matters
- Present in the video results — buyers run into AUMOVIO here too
- Extra real estate next to the text results — more chances for the click
- Search term
- “tachograph remote download”
- YouTube search
- Result
- #3
- AUMOVIO video ranks #3 in the YouTube video list
- Why it matters
- #3 — in the visible part of the list, where buyers click
- Search term with buying intent — people comparing solutions search here
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