12.6x
more people reached on LinkedIn
Unique members who saw the page's posts.
before1
after12.6
All case studiesCase study: exapture
Case study: exapture
Kleinmachnow near Berlin, since 2003, over 300 customers
- Offering
- Software for printing and scanning workflows
- Industry
- IT services
- Target audience
- Banks and mid-market companies
The key results
5x
more #1 rankings on Google
5 industry terms ranked #1
15x
more #1 rankings on YouTube
15 industry terms ranked #1
+3 ranked #2–3+13 other rankingsBrand-name searches not counted
7.2x
more LinkedIn views per day than before launch (avg. 28.9 vs. 4.0)
2x
Website visits doubled within four weeks
No paid ad budget.
Videos from our project with exapture
Cloud Print Management: 3 vendor tools, 3 contracts — a better solution
The challenge
- Invisible in the mid-market, so the business depends almost entirely on banks
- Decision-makers don't know the solution exists, so no one asks
- IT doesn't want change, so projects die internally before the first offer
What we did
- Showed decision-makers a cost problem they didn't know, so demand exists in the first place
- Countered “it works fine” with clear numbers, so projects get approved internally
- Made exapture visible in the mid-market, so the business doesn't hinge on one industry
The team for exapture
Every customer needs their own approach. For exapture, we put together a team that handled every step of the project:
B2B visibility expert
Creative strategist: develops the visibility strategy, topics and video hooks
B2B copywriter
Writes the scripts and the ad copy for every video
Professional presenter
Stands in front of the camera and delivers the message credibly
On-site video production crew
Shoots at the customer's site, on equipment and products, and with users
camgula video studio
Our own studio for explainer and short videos at consistent quality
B2B video editor
Editing, graphics and subtitles, tailored to each channel
B2B social media expert
Publishes and manages the videos on LinkedIn, YouTube and more
exapture is now everywhere:
8.3x
as many LinkedIn page impressions in the first month with videos as in the month before
Month before the first video1x
First month with videos8.3x
- 7.2x as many views per day as before launch
- Entirely organic, with zero ad spend
exapture's LinkedIn page: monthly impressions before and with the videos
No paid ad budget. Source: the company page's LinkedIn analytics.
7.2x
more LinkedIn views per day than before launch
An average of 28.9 instead of 4.0 per day, with zero paid ad spend.
before, per day4
since launch, per day28.9
2.7x
more engagement on LinkedIn
Reactions, comments and shares.
before1
after2.7
4.8x
more views on the YouTube channel
Comparing equally long periods before and after the launch.
before1
after4.8
44 videos
published weekly without a gap across four channels
LinkedIn, YouTube, Instagram and Facebook. Before, LinkedIn had only 2 posts of its own.
4 of 4
runs in which Google's AI uses the exapture video as a source
Asked about the annual cost of a print server, with no brand names.
- Search term
- “print server kosten”
- YouTube search
- Result
- #1
- Video ranks #1 in the video list
- 3 Shorts in the Shorts section
- Why it matters
- #1 for the cost search — people checking print server costs see exapture first
- Video and Shorts on one page — competitors get pushed down
- Buying-intent search term — people choosing a solution compare options here
- Search term
- “druckerflotte”
- YouTube search
- Result
- #1 + 6 Shorts
- Video ranks #1 in the video list
- 6 Shorts in the Shorts section
- Ahead of printer manufacturers and resellers
- Why it matters
- #1 ahead of manufacturers and resellers — exapture is found first
- Video and Shorts on one page — competitors get pushed down
- Everyday search term — people managing printer fleets look here
- Search term
- “print server kosten”
- Google search
- Result
- #1 and #2
- exapture videos rank #1 and #2 in the video section
- Why it matters
- The top two videos are exapture's — competitors are out of view
- Google shows videos right in the results — IT decision-makers see them without clicking
- Cost search — people planning a print management budget look here
- Search term
- “print server geld”
- Google search
- Result
- #1, #2 and #3
- exapture videos rank #1, #2 and #3 in the video section
- Plus 2 Shorts
- Why it matters
- All three top spots — competitors have no room in the video section
- Videos and Shorts on one page — exapture shapes the picture
- Money-driven search — people calculating print server costs look here
- Search term
- “druckerflotte verwalten”
- YouTube search
- Result
- #1
- Video ranks #1 in the video list
- 4 Shorts in the Shorts section
- Why it matters
- #1 on fleet management — IT teams see exapture first
- Video and Shorts on one page — competitors get pushed down
- Action-driven search term — people looking to bring order to their printer chaos
- Search term
- “print server kosten pro jahr”
- Google search
- Result
- #1 and #2
- exapture videos rank #1 and #2 in the video section
- Why it matters
- The top two videos are exapture's — competitors slide down
- Annual cost search — people securing a budget look here
- Search term
- “print server kosten pro jahr”
- YouTube search
- Result
- #1
- Video ranks #1 in the video list
- 3 Shorts in the Shorts section
- Why it matters
- #1 for the annual cost search — exapture is the first stop
- Video and Shorts on one page — competitors get pushed down
- Search term
- “print server kosten mittelstand”
- Google search
- Result
- #2 and #3
- exapture videos rank #2 and #3 in the video section
- Why it matters
- Multiple hits in the video section — exapture is present on the mid-market search
- Mid-market search — exactly the audience exapture wants to reach
- Search term
- “cloud print management ohne neue drucker”
- Google search
- Result
- #1
- Google cites an exapture video as a source of the AI Overview
- Video ranks #1 in the video section
- Ahead of two IT service providers
- Why it matters
- Google cites the video in the AI Overview — the answer comes from exapture
- #1 ahead of IT service providers — exapture is found first
- Not in the top 20 on YouTube — Google still shows it up front
Want results like these for your company?
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