- What you see
- Viewer retention of the Short on SAP costs
- Analytics
- Result
- Over 75% through second 30
- Over 100% at the start — viewers replayed the opening
- The curve stays above 75% until about second 30 of 46
- Why it matters
- Over 100% at the start — the opening is strong enough that viewers rewind
- High retention in the middle — right where the case against SAP costs is made
- Strong retention — YouTube shows the video to more people as a result










