+33%
higher click-through rate for video than for image posts
LinkedIn, same page, twelve months.
All case studiesCase study: EVIDENT
Claudine Bodtländer, Marketing Manager · EVIDENT GmbH
Case study: EVIDENT
Bad Kreuznach, since 1975, family-run
- Offering
- Practice management software
- Industry
- Dental software
- Target audience
- Dental practices, orthodontics, and oral and maxillofacial surgery
The key results
5x
more #1 rankings on Google
5 industry terms ranked #1 · previously 1
12x
more #1 rankings on YouTube
12 industry terms ranked #1
+23 ranked #2–3+28 other rankingsBrand-name searches not counted
+98,416
B2B views across the managed channels (LinkedIn, Facebook, Instagram, and YouTube) since launch
3.25x
more Google searches for “evident zahnarzt”
Ad valueapprox. €34,318 per yearsaved on ad spend
What ads on Google, YouTube, LinkedIn, Facebook, and Instagram would have cost for the same visibility.
No paid ad budget.
“We find you very competent and the videos very good too. We've also received a lot of positive feedback on the films, and Timo came across as very likable and authentic in the videos.”
Original (German): „Wir finden euch sehr kompetent und die Videos ebenfalls sehr gut. Wir haben auch viel positives Feedback zu den Filmen erhalten und Timo ist in den Videos sehr sympathisch und authentisch rübergekommen.“
Videos from our project with EVIDENT
Phone chaos in the dental practice? 4 steps to a digital front desk
The challenge
- Switching feels risky, so dentists stay with the competition
- Seen as a niche product, so most practices never even consider EVIDENT
- Founders and switchers are hard to reach, so EVIDENT is missing when they decide
What we did
- Took away dentists' fear of switching, so they become open to EVIDENT
- Positioned as the solution for every practice, so the whole market considers EVIDENT
- Reached founders and switchers where they search, right when they decide
The team for EVIDENT
Every customer needs their own approach. For EVIDENT, we put together a team that handled every step of the project:
B2B visibility expert
Creative strategist: develops the visibility strategy, topics and video hooks
B2B copywriter
Writes the scripts and the ad copy for every video
Professional presenter
Stands in front of the camera and delivers the message credibly
On-site video production crew
Shoots at the customer's site, on equipment and products, and with users
camgula video studio
Our own studio for explainer and short videos at consistent quality
B2B video editor
Editing, graphics and subtitles, tailored to each channel
B2B social media expert
Publishes and manages the videos on LinkedIn, YouTube and more
EVIDENT is now everywhere:
1.5x
as many LinkedIn followers as twelve months ago
Twelve months ago1x
Today1.5x
- Every new follower gained organically, with zero ad spend
- Every new follower sees future videos at no extra cost
EVIDENT's LinkedIn page: followers today compared with twelve months ago
No paid ad budget. Source: the company page's LinkedIn analytics.
57.7%
of views come from YouTube search — people discovering EVIDENT for the first time
YouTube search57.7%
Channel pages22.3%
Suggested videos7.3%
Other sources12.7%
- More than half of viewers find the video through search, not through the channel
- Rising trend — the video gets found more and more over time
The discovery powerhouse: where the 5-features video's views come from
No paid ad budget. Source: the customer's YouTube Studio.
- What you see
- YouTube analytics: 46.1% watched on average
- Analytics
- Result
- 46.1%
- 46.1% watched on average
- 71% still watching after 30 seconds
- Channel average is 39.3%
- Why it matters
- Above the 39.3% channel average — the video holds attention better
- 71% still watching after 30 seconds — the opening works, the message reaches most viewers
- Almost half watched — practices get to know the software before they reach out
+77.5%
more channel views in the first half-year with video
The entire YouTube channel, compared with the previous half-year.
+52%
more reach per post for video on Facebook
Videos versus EVIDENT's other posts.
- Search term
- “digitale rezeption zahnarztpraxis”
- YouTube search
- Result
- #1
- EVIDENT video ranks #1 in the video list
- 1 EVIDENT Short in the Shorts shelf
- Why it matters
- #1 — every practice searching this sees EVIDENT first
- 1 more Short — EVIDENT appears more than once
- Practice-organization topic — practices looking to digitize workflows search here
- Search term
- “zahnarzt praxissoftware”
- YouTube search
- Result
- #2
- EVIDENT video ranks #2 in the video list
- 1 EVIDENT Short in the Shorts shelf
- Why it matters
- #2 — right below the first result, ahead of most competitors
- 1 more Short — EVIDENT appears more than once
- Search term with buying intent — whoever is choosing practice software searches here
- Search term
- “digitale rezeption zahnarztpraxis”
- Google search
- Result
- #1
- The same video sits at the top of Google's Videos tab
- Why it matters
- #1 on Google too — visibility extends beyond YouTube
- One video, two platforms — the same content reaches searchers in both places
- Whoever googles instead of searching YouTube also meets EVIDENT first
- Search term
- “zahnarzt software vergleich”
- YouTube search
- Result
- #1
- EVIDENT video ranks #1 in the video list
- Why it matters
- #1 — practices comparing software see EVIDENT first
- Search term with buying intent — whoever wants to switch software compares here
- No competitor ahead — EVIDENT sets the benchmark in the comparison
- Search term
- “zahnarzt praxissoftware”
- Google search
- Result
- #1
- The 5-features video ranks ahead of videos from charly, DS4 and Claire
- Why it matters
- #1 ahead of 3 competitors — their videos rank below
- Search term with buying intent — whoever is choosing practice software searches here
- The decision starts with EVIDENT — not with a competitor
- Search term
- “praxismanagement software zahnarzt”
- Google search
- Result
- #1
- The 5-features video leads ahead of DS4, LinuDent and Dampsoft
- Why it matters
- #1 ahead of 3 competitors — their videos rank below
- Search term with buying intent — practices compare providers here
- Whoever sees EVIDENT first puts it on the shortlist
- Search term
- “fachdental frankfurt”
- YouTube search
- Result
- #1
- Trade show film at the top
- Customer testimonial from the show in the Shorts shelf
- Why it matters
- #1 — trade show visitors find EVIDENT right after the show
- Film plus testimonial — trade show impression and recommendation in one
- The show keeps working online — the contact doesn't go cold
- Search term
- “zahnarztpraxis telefon entlasten”
- YouTube search
- Result
- #2
- EVIDENT video ranks #2 in the video list
- 1 EVIDENT Short in the Shorts shelf
- Previously not in the top 30
- Why it matters
- From outside the top 30 to #2 — the video has climbed the results
- #2 — practices with a phone problem see EVIDENT right away
- Search term tied to a concrete pain point — whoever needs relief now searches here
- Search term
- “evident zahnarztsoftware”
- YouTube search
- Result
- #2
- EVIDENT video ranks #2 in the video list
- Why it matters
- #2 for the brand search — whoever knows EVIDENT immediately finds matching videos
- Search term with buying intent — whoever already has EVIDENT on their radar checks here
- Videos replace browsing the site — prospects see the software before they call
- Search term
- “zahnarztpraxis telefon entlasten”
- Google search
- Result
- #2
- Phone-chaos video ranks second in Google's Videos tab
- Why it matters
- #2 on Google — practices with a phone problem find EVIDENT there too
- Pain-point search — whoever needs relief now searches here
- Visibility on two platforms — the same content reaches more searchers
- Search term
- “fachdental frankfurt”
- Google search
- Result
- #2
- Trade show film ranks right behind an older Short
- Why it matters
- #2 — trade show visitors find EVIDENT on Google too
- Right behind the first result — barely any gap to the top
- The show keeps working online — the contact doesn't go cold
Want results like these for your company?
On the strategy call, we'll show you which search terms and channels hold the most potential for you.